In 2026, value in sports has shifted from physical assets to IP — media rights, NIL, content, sponsorship — as the primary driver. Why owning and leveraging IP and rights builds lasting value.
Local DMV
+3
In 2026, athlete-led media is rising as a complement to broadcasts and 90% of Gen Z watch sports on social. Why an owned audience — a show or channel the athlete or team controls — is a foundational asset.
The Frequency Network
As athletes and teams become media brands, most realize they can't produce professional content themselves — yet 90% of Gen Z watch sports on social and engagement rewards quality. Why produced content builds the brand.
In 2026, the athlete has become a media brand — NIL makes the personal brand monetizable and athlete-led media is rising. Why representation that builds, manages, and protects the personal brand is essential.
Stush Talent Management & Agency
