In 2026, value in sports has shifted from physical assets to IP — media rights, NIL, content, sponsorship — as the primary driver. Why owning and leveraging IP and rights builds lasting value.
Local DMV
+3
Disney-OpenAI, the music-label settlements, publisher deals: a real market to license content for AI has arrived. Why owned, licensable IP is now a monetizable, defensible asset.
AI Licensing Market 2026
Lessons from IMG and ABG on building an enterprise around owned IP — monetizing through licensing, scaling portfolios, and capturing high-margin, capital-efficient revenue.
Rights-Holder Model
How talent and agencies jointly own the IP they create and share the upside — shifting from commission to partnership-in-ownership and aligning around long-term value.
Supporting
How to turn a character, brand, or creative property into a product line — through licensing, matched to audience affinity, while protecting the brand.
Merchandising
Valuing the individual assets, accounting for diversification and synergies, and confirming rights — so a sale, acquisition, or investment isn't mispriced.
Licensing & Monetization
In 2026, creator-media value is shifting from ad-dependent content to owned IP — the content library, brand, and audience as assets — and diversified monetization. Why owning and leveraging content as IP builds lasting value.
Podcasts, Newsletters & Internet Publishing
