Lessons from IMG and ABG on building an enterprise around owned IP — monetizing through licensing, scaling portfolios, and capturing high-margin, capital-efficient revenue.
Rights-Holder Model
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How talent and agencies jointly own the IP they create and share the upside — shifting from commission to partnership-in-ownership and aligning around long-term value.
Supporting
How to turn a character, brand, or creative property into a product line — through licensing, matched to audience affinity, while protecting the brand.
Merchandising
Valuing the individual assets, accounting for diversification and synergies, and confirming rights — so a sale, acquisition, or investment isn't mispriced.
Licensing & Monetization
In 2026, creator-media value is shifting from ad-dependent content to owned IP — the content library, brand, and audience as assets — and diversified monetization. Why owning and leveraging content as IP builds lasting value.
Podcasts, Newsletters & Internet Publishing
